Digital Marketing Specialist (Automation & SEO)

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<p>This is a remote position.</p><p dir="ltr" style="line-height:1.38; margin-top:0pt; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">About the Role</span></span></span></span><br></p> <div> <br> </div><p dir="ltr" style="line-height:1.38; text-align:justify; margin-top:0pt; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">We're looking for a tech-savvy, creatively driven Digital Marketing Specialist to own our marketing systems and amplify our digital presence. You'll be the backbone of our marketing engine — building smart automations in GoHighLevel, optimizing our SEO footprint, and producing visually compelling content that drives real results.</span></span></span></span><br></p> <div> <br> </div><p dir="ltr" style="line-height:1.38; text-align:justify; margin-top:0pt; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">This is a hands-on role where strategy meets execution. You'll work closely with the CEO and Digital Marketing Manager to build systems that scale.</span></span></span></span><br></p> <div> <br> </div> <div> <br> </div><h3 dir="ltr" style="line-height:1.38; margin-left:18pt; text-indent:-18pt; margin-top:14pt; margin-bottom:4pt; padding:0pt 0pt 0pt 18pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><b><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:13pt; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Responsibilities</span></span></b></span></span><br></h3><p dir="ltr" style="line-height:1.38; margin-top:12pt; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><b><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">GoHighLevel (GHL)</span></span></b></span></span><br></p> <ul style="margin-top:0; margin-bottom:0"> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Build funnels, workflows, automations, landing pages, and forms</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Manage CRM pipelines, triggers, email/SMS campaigns</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Integrate webhooks and third-party tools</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Test and optimize campaigns for conversions</span></span></span></span><br></p></li> </ul><p dir="ltr" style="line-height:1.38; margin-top:12pt; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><b><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">SEO & Website</span></span></b></span></span><br></p> <ul style="margin-top:0; margin-bottom:0"> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Keyword research and on-page SEO optimization</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Basic technical SEO (speed, indexing, crawl issues)</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Monitor performance using Google Analytics & Search Console</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Update and maintain websites </span></span></span></span><br></p></li> </ul><p dir="ltr" style="line-height:1.38; margin-top:12pt; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><b><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Social Media Support</span></span></b></span></span><br></p> <ul style="margin-top:0; margin-bottom:0"> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Create simple visuals using Canva</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Assist with scheduling and posting content via GHL</span></span></span></span><br></p></li> </ul> <div> <br> </div><br><h3>Requirements</h3> <div> <br> </div><h3 dir="ltr" style="line-height:1.38; margin-left:18pt; text-indent:-18pt; margin-top:14pt; margin-bottom:4pt; padding:0pt 0pt 0pt 18pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><b><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:13pt; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Requirements</span></span></b></span></span><br></h3> <ul style="margin-top:0; margin-bottom:0"> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Strong SEO experience (on-page + basic technical SEO)</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Proven experience with GoHighLevel (funnels, workflows, automations)</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Proficiency in Google Search Console and Google Analytics</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:0pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Experience with WordPress, Webflow, or similar CMS</span></span></span></span><br></p></li> <li dir="ltr" style="list-style-type:disc; font-size:11pt; font-family:Arial, sans-serif; color:rgb(0, 0, 0); background-color:transparent; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre"><p dir="ltr" style="line-height:1.38; margin-top:0px; margin-bottom:12pt"><span class="highlight" style="background-color:transparent"><span class="colour" style="color:rgb(0, 0, 0)"><span class="font" style="font-family:Arial, sans-serif"><span class="size" style="font-size:11pt; font-weight:400; font-style:normal; font-variant:normal; text-decoration:none; vertical-align:baseline; white-space:pre-wrap">Basic Canva/design skills for social media content </span></span></span></span><br></p></li> </ul> <div> <br> </div><br><h3>Benefits</h3><h3 style="color:rgb(23, 27, 39); font-family:PuviRegular, sans-serif; font-style:normal; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal; background-color:rgb(255, 255, 255)">Benefits<br></h3><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-100% Remote Work – Work from anywhere<br></span></span></span></span></p><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-Paid Time Off<br></span></span></span></span></p><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-HMO<br></span></span></span></span></p><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-Annual Family Reunion<br></span></span></span></span></p><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-Salary Rate Progression<br></span></span></span></span></p><p style="font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal"><span class="highlight" style="background-color:rgb(255, 255, 255)"><span class="colour" style="color:rgb(23, 27, 39)"><span class="font" style="font-family:PuviRegular, sans-serif"><span class="size" style="font-size:14px; font-style:normal; font-weight:400; letter-spacing:normal; orphans:2; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; white-space:normal">-Limitless Growth Opportunities<br></span></span></span></span></p> <div> <br> </div><br>

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